branding salespromotion ooh poster


We have to admit; before we pitched for this job most us at TYA had never heard of Tissot brand watches.That, in itself, made our task perfectly clear.No matter how steeped in tradition and history a brand may be, it won’t sell if it isn’t recognizable. We masterminded a commuter train media blitz to maximize awareness among the key target audience in the shortest amount of time. Downtown trains across Tokyo were fitted with their very own Tissot watches in an iconic red, black and white livery, both inside and out. Complementing the powerful imagery, the inside of the trains were filled with facts communicating the brands heritage and legacy to make the world of Tissot known to Tokyo through this operation.