Mitsubishi Brochure

planning multimarket network shooting printad brochure


なんとTYA初の自動車の仕事。自動車業界を全く知らなかったTYAが、独自の表現で企画・デザイン開発を行い、数社相手のカタログコンペを勝ち取ってスタートしました。業界を知らないからこそ逆に奇抜なアイデアを出せたのが好転しました。その後、多くの他社自動車メーカーとも仕事を経験し、様々な経験を積んできた実績があります。数々の海外広告制作の強みを活かした企画開発・多言語展開はもちろんのこと、撮影に関しても海外・国内ロケ・スタジオなど、ネットワークを使った展開もまた、強みのひとつです。社内で企画開発から制作まで一貫して出来るからこそ、よりクオリティの高い作品が生まれるのだと思います。

This is how we started in advertising for the auto industry. We were invited to join a pitch for a large, global car catalog. The lead agency was looking for something innovative so they called out for new creative. Our lack of experience allowed us to break industry traditions and take a novel approach to planning and execution. We took the job by storm, learning as we went along. We have fostered and developed this experience, successfully producing effective marketing communications for many auto makers and brands. Leveraging our strength in overseas advertising and our Pan-Asia network, we take care of planning, creative development, multi-language rollout, studio and on location shooting in Japan or overseas in one seamless package. Our planning and creative benefit from being able to realize great ideas in conjunction with our in-house production team.