Bridgestone Ecopia

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エコタイヤの海外向キービジュアル制作。発展途上国への投入にあたり、地域のニーズに合致する製品の訴求方法を、クライアントと二人三脚でひたすら模索。作っては壊しを幾度となく繰り返してつくりあげたチームワークの賜物を、消えていった愛すべきボツ案たちも合わせてご覧いただきたい。

The task was to produce an eco-tire advertisement for developing economies.The task was to produce an eco-tire advertisement for developing economies. The product USPs were clear and relevant, but the client needed to see them visualized to fully understand what they really needed to communicate in each local market. Working together with the client, we set about visualizing concepts until they saw what they had wanted to say. Have a look at some of the ideas we developed. Like any parent, we find it hard to let go of good ideas.

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