Bridgestone Dueler



In general, we are really good at coming up with product ads, but this time, we were stumped as how to approach this one. We had to come up with ads for two high-quality tires both under the same Dueler brand name. One was a highway-use premium SUV tire and the other was a full-on off-road SUV tire targeting completely different users. Staying true to the brand, we identified each products core value and developed ads that were appealing and engaging for each of the targets. And since the ads were intended for use across a wide range of markets, we focused on visual communication without having to rely on copy to deliver the message.